eQuality Project: Partnership (2015–2022)
The digital world is expanding at an unparalleled rate. Increasingly, younger generations are forming relationships and spending more time online. This has led to a cultural shift, raising debate about privacy issues and identity.
To better understand the impact that digital media and commercial data practices has on young people, the University of Ottawa is partnering with the Vanier Institute of the Family, 14 other organizations and 21 researchers and assistants across Canada, the United States, the United Kingdom and Hong Kong for the eQuality Project.
The eQuality Project empowers youth and encourages equality by generating knowledge and identifying evidence-based practices that promote healthy relationships online. This project will increase our understanding of the transformative impact of behavioural targeting of youth, and the use of online media and its related impact on privacy, equality and cyberbullying. In response to key areas identified for the project, the eQuality Project partnership has four goals:
- Create new knowledge about commercial data practices and their impact on youth, by mapping out how online and mobile information infrastructures combine with social norms to expose young Canadians to discrimination and cyberbullying
- Create new knowledge about the ways in which diverse groups of young people conceptualize privacy and the potential for equality in networked spaces
- Contribute to digital media policy making by disseminating this new knowledge to policy makers and members of the public
- Create educational materials that will help young Canadians make the most of their digital media experiences, that are grounded in needs and desires identified by youth themselves, and that are responsive to programming and educational gaps identified by [their] partners based on their on-the-ground experience with serving young people and their families in their communities.